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Analyzing the Immersive Journey to «San Vicente Castle»

Today I analyze an application that has found me particularly curious and different: SVS Castle. This is a mobile tool designed for heritage enthusiasts and immersive experiences. Join me on this tour of your UX / UI, where we will discover your success and share notes and improvements that you would apply under my professional criteria.

This application allows you to explore the Castle of San Vicente de la Sonsierra with:

  • 360 ° tours in high resolution, they offer freedom to turn the view with the finger or actually virtual.
  • Selection of historical times, thanks to a side menu that shows the appearance of the castle in the 17th, 18th and 19th centuries.
  • Audio explanatory with each of the spaces you can visit.

In this analysis I review each key screen, examine the global visual elements and value the interactions. In addition, I close with some practical conclusions to improve usability and engagement in my view.

Pants and specific analysis

In this section I take down each of the main views of SVS Castle on usability issues and functions it offers for the user. For each screen I offer a detailed diagnosis of what I am and how I would improve it in my judgment. Always giving my professional opinion, in my view.

Welcome screen

At the start of the app, the user faces a wide yellow background with an isometric frame that presents the castle. This screen should be used to position and guide. What do I find when I get on that screen?

Analyzing the Immersive Journey to the "Castle of San Vicente"

When opening the app, a yellow background with an isometric frame shows the castle and a black bar at the bottom appears. The device is presented in horizontal without any track to turn it.

ElementAnalysisSuggested improvement
Forced orientationThe initial screen opens in horizontal without indication. This can create confusion for users.Add an animated message ("Turn your mobile to start") with a rotating arrow. This will make it much clearer to you that everything will now be displayed in horizontal.
Free ARKIKUSInsufficient contrast on the yellow background; it appears progressively without sharpness.Include a semi-transparent overlay under the logo and use semibold typography.

Interactive mining

The three-step tutorial explains the functions of volume, presets and equalization by white and grey icons on yellow background. Although it deals well with functionalities, I detect aspects of style and usability.

Detail below the elements I have found and how I would solve these:

ElementProfessional analysisSuggested improvement
IconsUnder my professional criteria, the style of icons is something «old» and the white / grey palette reduce the rapid identification of the function.Redesign iconography with contemporary strokes and contrasting colors. More rounded icons. For example, the «Listen» does not have the same curvature as the rest that are more rounded.
Step indicatorIn my professional opinion, the lack of a numerical marker or "Jump tutorial" button prevents the user from controlling his progress or knowing if he will need to take many steps.

Mode selection (VR vs tactile)

We enter the app with the first key decision: select the interaction mode, either through virtual reality or tactile. This screen shows prominently the name "San Vicente de la Sonsiera Castle," which strengthens the heritage context, and two circular buttons allow you to choose between the immersive VR experience or the touch navigation.

This choice defines the posterior flow, leading the user to the way that best suits your device and preferences.

Analyzing the Immersive Journey to the "Castle of San Vicente"

So we went to the detailed analysis of this screen, in which I was able to identify the following:

ElementProfessional analysisSuggested improvement
TitleIn my professional opinion, the white text is lost in clear areas of the sky, affecting immediate legibility.Apply dark degraded or text contour to ensure contrast in any background.
Tactile feedbackIn my professional opinion, the lack of animations or state changes by pressing reduces the sense of control.Incorporate microanimations (bounce, glow) or instant color change when touching the main buttons.
Miscellaneous bottlesOn the top left there is a button with an arrow up, which is not well understood which type of interaction should be performed. While to the right a similar button appears and in this case, it would be to pull back. I think that in order to make the functionality of these buttons clearer, it would be interesting to assess whether both and the icon they represent are really necessary.

Tactile exploration

We enter into the touch experience of SVS Castle, as I do not have a VR device. On the right side, the 360 ° view shows a menu of circular buttons with Roman numbering that allows to alternate between the different historical periods (17th, 18th and 19th centuries). At the bottom of the screen, action icons are available to control the space audio, access the narrative explanation, request help or return to the main menu.

Tactile navigation is particularly fluid: the movement and zoom respond quickly and accurately, and the panoramas are shown with excellent resolution and image quality, which reinforces the user's immersion in each historical scenario.

From here, I move on to the analysis of the navigation and use of the application:

ElementProfessional analysisSuggested improvement
Lateral menu of timesThe absence of an explanatory title forces the user to guess the function of the buttons. I think in many cases users do not know that this makes it change time and the screen becomes different.Add "Select Time" fixed header over the menu could give you better navigation and better use of this section.
ContrastIn my professional view, white circles and the dotted line are confused with clear funds, reducing visibility.Group in dark semi-transparent panel to ensure constant contrast, or even put another color on the button elements.
Select himThe semi-transparent style of the selected button is used, which I think makes it not sufficiently highlight the chosen option. Since in some cases, it can be confused with «disabled». Highlight the active century with a color of emphasis and attenuate the opacity of the inactive.

Interactions and user experience

Here I deepen the microinteractions, transitions and navigation flow that define the usability of an app whose route requires constant interaction. In my professional opinion, these elements are key to maintaining the immersion and fluidity of the touch experience.

Here are some of my suggestions for improvement that I would implement:

  • On several screens no tactile feedback: the user does not receive notification or message if an element is not interactive or confirmation that a click has been correctly recorded.
  • The transitions between periods something abrupt is perceived, as they fully recharge the screen. I believe that applying soft animations (cross-fused or displacement) would strengthen narrative continuity.
  • The menu location of times could be optimized: I would suggest placing it at the bottom to facilitate the thumb, and relocating the context icons (audio, help, exit) in the upper right corner to avoid interference.

Global visual elements

In this section I evaluate visual aspects that are repeated throughout the app and that influence aesthetic coherence and legibility:

  • Base color palette: The use of intense yellow as a predominant color provides energy but, in my personal opinion, it can make it difficult to contrast with white texts or clear icons in variable backgrounds. Variants of yellow or secondary nuances should be evaluated to ensure contrast with white elements.
  • Iconography: I note that the current icons are somewhat traditional and have combinations of white and grey that lose visibility. I recommend a cleaner, modern and high contrast iconography. Redesign the system of icons with simple strokes and strong colors that facilitate their recognition.
  • Typography: The choice of a contemporary-style sans-serif source seems to me appropriate; however, it would be useful to test its legibility on all the screens and text scales, ensuring consistency and optimal size.

Beyond a Simple Tour

The proposal of Castillo SVS has surprised me with pleasure: to be an app dedicated to a single castle, it offers a very innovative way to tell the story of San Vicente de la Sírilla in a dynamic way, without the figure of a guide and allowing the user to explore from home with complete freedom.

The quality of 360 ° views and the fluidity of the touch navigation create a authentic immersion, while the selection of times and adaptive audio provide context and depth to the historical account. In my professional and personal view, these elements work very well to bring heritage closer to a broad audience.

I think, with an evolution towards a more general app —incorporating multiple historical sites and emblematic monuments—, SVS Castle could become a global reference of digital tourismoffering users the opportunity to visit virtually different cultural destinations.

That said, in my professional opinion there are still points of improvement that, if implemented, would further enhance engagement and usability:

  • Clarity of initial orientation
  • Microinteractions and transitions
  • Contrast and legibility

With these improvements, I am convinced that SVS Castle will not only maintain its attractiveness, but will increase the user experience to a new level, consolidating itself as an essential tool for exploring the heritage without barriers.

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