UX / UI designer and digital marketing specialist
Design digital solutions that combine strategy, usability and aesthetics to improve digital products.

My professional areas
01.
UX / IU Design
I research, structure and design functional digital experiences. Work with wireframes, user flows, design systems and prototypes to create user-friendly, scalable and user-centred products.
Design of Interfaces & Design Systems
I create clean, coherent and personality visual interfaces. Work with design systems that ensure consistency, scalability and efficiency in multidisciplinary equipment.
Digital Strategy & UX Writing
I take a strategic look at the design: from the tone of content to the architecture of a web or app. I write clear microcopies, define hierarchies and help to guide design to business and experience objectives.

Who's Andrea Sanz?
I am UX / IU designer specialized in creating clear, accessible and people-centred digital experiences.
I love not only design, but also fully understand the user: to analyse their needs, behaviour and friction. I firmly believe that design well starts by listening, observing and measuring.
I work from research to visual design, through user flows, wireframes, design systems and interactive prototypes. Always with one objective: that each product is useful, usable and consistent.
UX / IU design projects highlighted
- Testing VectorArt AI to create the icon of a logo

- Testing Kittl, the alternative of CANVA

- BrandCrowd: A tool to generate logos with IA that surprises in the ideation phase

- Testing Looka's IA to create a pet logo

- Exploring Insmind's IA: creating and retouching images with mixed results

- Testing the generation of AI images in DeepAI


