In the universe of design tools assisted by artificial intelligence, BrandCrowd It stands out as a visually attractive and very agile solution for those who are taking their first steps in building a brand identity.
We test your automatic logos generation system to assess its usefulness, flexibility and results. And this is what we found.
A fast and intuitive creation process
BrandCrowd functions as an IA-based logo generator, mainly aimed at entrepreneurs, content creators or small businesses that need to resolve visual identity with agility.
The process begins with the introduction of name of the mark and some related keywords. In our case, we use:
Parrot Shop as name, and terms like parrot, animal, tropical as key words.
From this information, the tool unfolds an extensive gallery of preconstructed logos proposals based on suggested styles.
What highlights most: aesthetic variety and volume of options
One of BrandCrowd's strongest points is the diversity of visual styles.
From minimalist options to more complex illustrations, through retro, corporate or fun approaches, the tool proposes compositions with personality and character.
You can choose from simple icons, cartoon illustrations, more sophisticated emblems or classic styles. It even allows filtering by color or type of logo (verbal, vintage, abstract, etc.).
This makes it an excellent tool for the initial phase of ideationespecially if you're exploring possible graphic territories for your brand.
Customization and visual editing
Once a design is chosen, BrandCrowd allows access to a rather complete editor. From there you can:
- Change colors, typographs and sizes
- Modify text or slogan
- Reorganization of elements
- Apply additional forms or adjust the layout
- Visualize the logo in mockups (cards, social networks, products, etc.)
Although it does not reach the accuracy of a professional design software, the interface is intuitive and functional. Ideal for users with no technical experience.
The big one «but»: the payment model
BrandCrowd allows you to create and edit the logo at no cost, but the download is subject to payment. And it is not a single payment per file: the model is by subscription (monthly or annual).
The prices (as of September 2025) are:
- 4€/ month (basic plan with vector logo)
- 5€/ month (includes website)
- 6€/ month (premium version with more services)
This may be a barrier to those who only need a static logo for occasional or timely use.
A useful tool if you know what stage you're at
BrandCrowd does not intend to replace a professional designer, but it does work very well as a visual exploration platform.
Its strengths are in the speed, variety and possibility of playing with styles until you find an interesting creative direction.
🔹 Ideal for: design initial concepts, present quick drafts or be visually inspired.
🔹 Limited to: those who seek a completely original or custom-adapted graphic identity.
Is BrandCrowd worth a try?
YesIf you're starting, you want to view options quickly and you're still not clear where to take your visual identity.
No., if you seek exclusivity, a strategic design or the possibility to iterate with total freedom outside your predefined templates.
| Pros | Contra |
|---|---|
| A variety of visual styles | Payment and subscription download |
| Very simple guided process | Some designs may seem generic |
| Intuitive and customizable editing | It is not a definitive solution if you seek exclusivity |
| Automatic Mockups included | It does not allow free export even in low resolution |
As a visual brainstorming tool, BrandCrowd meets. But if the logo will be the face of your long-term brand, consider this IA as a starting point, not as the final solution.
UX / IU Designer and Digital Marketing Specialist
Creating intuitive experiences and effective strategies.
