As a UX / IU designer, I am interested in exploring how IA not only helps us to speed up processes, but also to to expand the imagination of the possible. In this case, I wanted to play with a very concrete idea: What would happen if two completely different brands joined together to create a joint product?
The result: three fictitious campaigns generated with IAwhere design, brand narrative and experience are intertwined to create something new. It's not just a pretty picture. It's a way of explore concepts, target audiences and brand universes from another angle.
IKEA x Animal Crossing
This fictitious collaboration is born from the union between two worlds that, in my view, have much more in common than it seems: the functional warmth of IKEA and friendly, escapist and self-expressive universe of Animal Crossing.
The proposal imagines a line of fruit-inspired furniture with a 100% playful approach. Watermelon chairs, apple-shaped shelves or tables that simulate an orange slice. The aim is to design a decorative collection with a video game soul, designed for a young, nostalgic or creative audience who wants to give a touch of fantasy to their spaces.
From a UX perspective, the proposal seeks merge the utilitarian with the emotional: furniture that perform its function, but also awaken a smile.
The North Face x Labubu (POP MART)
What happens when an outdoor technical brand like The North Face meets the magical and collectible imaginary of POP MART? Under my analysis, an unexpected product is generated: a jacket that maintains the functional standard, but adds a fantastic touch of narrative.
The hairy texture inspired by Labubu turns the garment into a kind of urban creaturewithout losing its insulating capacity or technical design. The result is a garment aimed at young and design-loving audiences looking for self-expression even in functional contexts such as winter or mountain.
Since UX, it is a proposal that puts the concept of identity as an additional layer in the product use experience.
Sonny Angel x Glossier
This fictitious collaboration seemed particularly interesting to me because it unites two universes that share something very specific: the emotional link with the user. On the one hand, Sonny Angel as a tender and somewhat nostalgic collectible object. On the other hand, Glossier as a brand that built a direct, fresh and emotional storytelling in the skincare world.
The result: a collection of beauty products that, when opening them, hide a surprise figure. The design mixes pastel tones, soft packaging and rounded shapes. Designed for a millennial or Z gene, where the not only takes care of, but also entertaining.
From UX design, this is an example of how the Packaging can become an active part of the experience, generating added emotional value.
When speculation generates conversation
These proposals do not exist, although they could. Because beyond the visual, what I'm interested in as a designer is the potential of the IA to open new narratives in product, brand and experience.
Exploring this type of collaboration allows me to think about:
- New user profiles.
- New forms of emotional consumption.
- New visual codes between apparently opposite marks.
What if one day any of these ideas inspired real collaboration?
UX / IU Designer and Digital Marketing Specialist
Creating intuitive experiences and effective strategies.
