Evalant is an innovative brand created for a computer application project focused on patient data analysis. This tool allows you to work «step by step» with clinical data, providing health professionals a detailed and detailed analysis of the information of each patient.
Tasks: Innovation and Precision in the Designor
In the development of the Evalant project, we have carried out a number of key tasks that have been essential to give life to this brand and its implementation. Our approach has been to create a solid visual identity and an impeccable user experience that reflects the values of accuracy and efficiency in patient data analysis. Details below are some of the tasks performed for the brand:
Development of Branding: Creation of the visual identity of the brand, selecting a palette of colors that combines green, dark grey and white tones, representing the connection with the health sector and adding a touch of formality and professionalism. The main colors are two variants of bluish green # 00ACB2 and # 89E3DA.
Logo Design: Design of a distinctive logo that incorporates key symbolic elements, such as ant and magnifying, that reflect the focus on the detailed work and detailed analysis of the data.
Establishment of Visual Styles: Definition of visual styles and typographs that strengthen Evalant's identity, ensuring consistency on all platforms and materials of the brand. In addition, the creation of Merchandaising was supported with the visual elements desired by the brand itself.
A Logo that represents the Minor Work
The Evalant logo is a visual representation carefully designed to encapsulate the brand's mission and vision. This logo not only visually highlights, but also effectively communicates Evalant's values and objectives in the analysis of patient data.
The Hormiga: This element is subtly incorporated in the logo with the intention of symbolizing the work «step by step» and meticulous that requires the analysis of medical data. Just as an ant works step by step to achieve great things, the Evalant application allows health professionals to analyse clinical data in a progressive and detailed manner.
The Lupa: Another key element of the logo is the magnifying glass, which symbolizes the analysis in detail. This icon highlights the ability of the tool to examine each aspect of patients' data carefully, providing a clear and accurate vision. Lupa is a universal symbol of scrutiny and attention to detail, essential features in the health sector.
The green-colored palette represents the health sector, evoking feelings of health and well-being. These tones are combined with dark and white grey to add formality and professionalism, ensuring that the brand transmits confidence and seriousness. This combination of colors is not only aesthetically pleasant, but also improves the visual coherence of the brand.
In addition, two variants of the logo were presented, with the intention of being able to apply it in different formats and platforms:
UX / IU Designer and Digital Marketing Specialist
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