Wine in House is an innovative proposal that transforms the experience of a traditional wine tasting into an event that you can enjoy from the comfort of your home. This project focuses on sending carefully selected tasting boxes, offering wine enthusiasts a unique and convenient way to explore new flavors and learn about wine-growing.
Innovation and Creativity at the Wine Service
For this project I focused mainly on the creation of a good Branding and Brand Image that could represent the values they wanted to transmit, beyond a product «an experience».
Branding and Visual Design: I developed the visual identity of the brand, selecting a palette of lilac colors that reflect the purple grapes, and creating a distinctive logo with elements that represent both the grapes and the house.
Construction of Brand: including the definition of visual styles and tonalities that strengthen the identity of Wine in House.
Wireframing and Platform Design: I designed the structure of wireframes for future adaptation on e-commerce Shipify platform. Ensuring a smooth user experience adapted to the presentation of the products, and taking into account the limitations of the adaptation in that CMS.
Symbols that Connect with Wine and Home
The brand is presented with a vibrant and attractive visual identity, using purple tones that evoke the rich tonality of purple grapes. Tons have been used with base color codes as # 9619B6 and for shadows as secondary # 581868.
Each detail of the logo has been carefully developed to convey the unique experience that Wine offers at Home.
The «O» in Uva form: At the heart of the logo, the letter «O» is magically transformed into a grape, the central symbol of the product. This visual representation not only makes direct reference to wine, but also evokes the freshness and richness of purple grapes, fundamental in wine-growing. This design captures attention and makes the logo immediately recognizable and relevant to wine lovers.
The «A» Stimulated as a House: The letter «A» The logo takes the form of a house, underlining the value proposal of the brand: enjoy the experience of a wine tasting from comfort from home. This visual addition reinforces the idea of accessibility and convenience, making any domestic space an ideal place to explore and taste wines. The silhouette of the house in the «A» It also adds a touch of warmth and care, characteristics that are associated with special moments shared at home.
The Color palette lilac used in the logo not only complements the visual elements but also adds a sense of sophistication and elegance. The lilac tones evoke the image of the purple grapes, strengthening the connection with the wine. This choice of colors not only makes the logo aesthetically pleasant, but also improves visual coherence throughout the brand's identity.
Adjustments were made to the Logo, to be able to use the icon only of the letter «O», i.e. the same UVA, with the intention of being a distinctive graphic element.
Designing the Perfect Wine Experience at Home
In this phase, we focused on moving everything that was referring to the image we had created to a web design base that could really represent Wine in House. This includes prominent product leaders, high-quality image galleries and clear and attractive call-to-action buttons.
Below is a fragment of the Wireframes design of the Home Wine page:
UX / IU Designer and Digital Marketing Specialist
Creating intuitive experiences and effective strategies.
