Four Pat Travel is an agency specialized in organizing trips with pets, offering an integral experience for animal lovers. From the reserve of accommodation, whether hotels, apartments or rural areas, to the hiring of additional services such as transport.
The web allows users to plan a complete and uncomplicated experience. The purpose of the project is to make it easier for pet owners to plan their trips, ensuring that they and their four-legged partners enjoy a pleasant and memorable experience.
Comprehensive Design and Support for the creation of the Internet of Travel for Pets
In this project, I took care of various tasks focused on the creation of brand design and its digital presence. These tasks include:
Logo and Branding creation: Development of the visual identity of Four Pat Travel, with a simple but representative logo that combines travel and pet elements. The brand has been represented by colors like # 027C9E and # 29B1A9 that clearly represent the air «natural» You want to give the mark.
Web Structure of Links: Design of a coherent and navigable web structure, making it easier for users to find all the necessary information and services intuitively.
Web design: Full design of the website, ensuring that it is visually attractive and easy to use on any device.
Free pet travel agency
The Four Pat Travel logo is a key piece of your brand identity. I designed it to be simple and easily recognizable, combining travel and pet elements as detailed below:

If we look at the logo in more detail we can highlight some elements such as:
- Footprint and Ducks: The logo includes a print symbol accompanied by legs, which clearly represents the concept of «four legs» without specifically defining that this is associated with dog, so that it can include another type of animal as the case of cats.
- Colors' palette: The color palette of the logo is a fundamental aspect that transmits the qualities and values of the brand. The white color is used predominantly for the logo, with variants in green and blue.
- Green / Blue: The green color symbolizes nature, freshness and well-being. It is a tone that evokes the idea of outdoor adventure and health, which is perfect for a brand that specializes in travel and pet experiences.
- White: The white color in the logo provides a sense of cleaning, simplicity and clarity. It also provides a good contrast with the other colors, ensuring that the logo is easily visible and recognizable in various applications.
In addition, a variant of the logo was made with green, to be used also in other formats and designs:

Establishment of the Web Structure
One of the indispensable steps in the development of the Four-Pat Travel project was the creation of a robust web structure and a profile of well-defined internal links. This process is essential to ensure that all the necessary pages are organized in a logical and efficient way, improving both user navigation and performance SEO of the site.
Creation process:
- Study of SEO: The first step was to conduct a comprehensive study of SEO to identify the most relevant keywords for the pet travel sector. This study allowed me to define a structure based on the search needs of our potential users, ensuring that the content is easily accessible and optimized for search engines.
- Definition of Key Pages: Based on the study of SEO, the key pages of the site were defined, including sections for different types of accommodation (hotel, camping, apartahotel, etc.), transport options, travel packages, and other complementary services.
- Structure Design: The structure was designed for each main section to have its own subpages, facilitating content organization and improving navigation. A visual scheme was created, as shown in the diagram, to represent the hierarchy and the relationship between the different pages.
- Internal Links Profile: A strategic internal link profile was established to facilitate page-to-page navigation and improve SEO. This includes links in the content of the blog to service pages, links between different types of accommodation and complementary services, and clear navigation in the header and footer.
Show the base structure of the web below:

Designing a pet travel website
The Four Pat Travel web design has focused on user usability and experience, ensuring visitors can navigate and find information efficiently.
Browser and Search Filters:
- Easy to Use Browser: The inclusion of an intuitive browser allows users to move through the web easily, quickly finding the sections and services they need.
- Accommodation search with Filters: The accommodation search engine offers various filters that facilitate search by location, destination type and getaway type. This allows users to customize their search according to their specific preferences and needs.

Elements of the Housing and Transport Sheets
In the product or accommodation sheets, the integrate visual elements which combine information with pet iconography, such as bones in reference to the housing rating stars. This integration is not only functional, but also adds a thematic touch that resonates with pet-loving users.

Travel Blog
In the Four Pat Travel project, I appreciated the importance of creating a travel blog to complement the platform and offer our users a complete and enriching experience. The creation of a blog not only adds value to the web, but also plays a crucial role in the comprehensive marketing strategy.
This travel blog is an essential tool to connect with users in a deeper and more meaningful way. Through well-developed and relevant articles, we can offer content that really brings value to our community.
This content not only informs and entertains, but also educates pet owners about best practices to travel with their four-legged partners, the most friendly destinations for pets, and tips to make each trip a memorable experience.

In short, Four Pat Travel not only facilitates pet travel planning, but also offers an exceptional user experience through a well-thought-out design and a strong and coherent brand identity.
Here are some of the pages created for this website:


UX / IU Designer and Digital Marketing Specialist
Creating intuitive experiences and effective strategies.




