On 8 April the first Ahrefs Meeting in Barcelonaa day that brought together more than a hundred professionals from the SEO, digital analytics and user-centred design. The event, organized in the Talent Garden space, offered a short but intense presentation schedule, followed by a network with drinks and draws.
From trends SEO and automation with IA, up to the impact of user experience on the rankings, each intervention provided directly applicable tools and knowledge. An event that made one thing clear: SEO today cannot be understood without technology, editorial strategy and people-centred design.
Keys of the Ahrefs Meeting Barcelona
The event was designed with an agile and direct format, in which each rapporteur had only 15 minutes to share ideas, practical cases and trends that are marking the present SEO and digital marketing. This structure favored a dynamic pace, ideal for maintaining attention and offering value from the first intervention.
Next, a review of the main ideas and lessons shared by each of the professionals who participated in this first edition of the Ahrefs Meeting in Barcelona.
Strategic vision and evolution of SEO with Ahrefs
The first intervention came from the hand of Erik Sarissky, Head of International Marketing and Product Location in Ahrefs. It opened the day by contextualizing the growth of the tool and presenting some of the developing functionalities, especially those designed to respond to the rise of artificial intelligence, generative models and semantic analysis.
Reverse engineering for media traffic climbing
The second presentation was a true master class. Clara Sobas, consultant SEO specialized in digital media and strategy, he explained how to detect high-performance content patterns using Ahrefs, beyond Google Trends or editorial intuitions.
We analyze the role of Discover, the importance of the evergreen content and how the IA is altering some types of results. Its practical approach was particularly useful for those who worked with news portals or large-scale content strategies.
Automation with IA applied to product and business
In one of the most inspiring talks of the event, Daniel Peris, co-founder of PICKASO, shared his experience using IA to optimize business and marketing processes. He talked about automation of tasks, intelligent assistants, content generation and data analysis, all with an executable approach, without the need for major developments.
The session was a true catalyst of ideas for those who want to integrate artificial intelligence in our day to day in a practical, iterative and results-oriented way.
Why the SEO without UX no longer makes sense
The one in charge of closing the day was Sara Fernández Carmona, international consultant to SXO and author of the book "SXO: Optimization of the search experience." His intervention was as clear as it was necessary: SEO traditional has become obsolete if not understood as part of a wider user experience.
From accessibility and information architecture to dark patterns penalties, Sara argued with solidity and examples why the SEO must work with the UX design, and how search engines are already rewarding this integration.
Reflections after the event: the SEO is transformed (again)
The Ahrefs Meeting Barcelona was more than a series of presentations. It was a clear X-ray of the current state of technical digital marketing, where the IA, user experience and content strategy They are not parallel roads, but areas that inevitably converge.
The profiles attended —SEO technical, designers, consultants and product managers— they were mixed into a later network that served to strengthen contacts, share ideas and share what was learned. A day that not only inspired, but also activated: many of us come out with a desire to test, automate, create and redesign.
UX / IU Designer and Digital Marketing Specialist
Creating intuitive experiences and effective strategies.
